#TIPS FOR COMPANY NEWSLETTERS HOW TO#

Creating a sense of urgency or timeliness (e.g., Last chance to download our free ebook on how to write a newsletter!).Asking a question (e.g., Do you need help writing a newsletter?).Offering readers something in return for their time, such as a discount or insider advice (e.g., 7 Top Tips for Writing a Company Newsletter).

There are many ways to do this, but common methods include: Pick a Compelling Subject LineĪ subject line is a headline inviting the reader to open a newsletter. Think about which of the above is most suitable for your newsletter. But if you are an expert in your field, or you have a strong relationship with customers, using your name can boost trust.

An individual’s name – Using your own name is a risk, as people may not recognize it.The newsletter title – If your newsletter has a catchy title, you can use this as the sender name to make sure subscribers pay attention.Your company’s name – If a customer has signed up to your newsletter, they should instantly recognize the name.The three main options for a newsletter sender name are: People are more likely to open an email from someone they trust, so the sender name is an important consideration for your newsletter. These will inform your content and calls to action (we will look at this more below). Of course, your intention is to drive traffic to your website, but what do you want your reader to do when they get to your site? Read a new blog? Sign up for a course? Buy a product or service?Įach newsletter should focus on one or two main objectives. Work Out the Goal of Your Newsletterīefore you begin, identify what you want your newsletter to accomplish. But the average office worker receives around 120 emails every day, so how do you get people to open and read your newsletter? Here are seven top tips for writing a company newsletter that will really stand out.

Your company newsletter is a key marketing tool. 7 Top Tips for Writing a Company Newsletter

Tips for company newsletters